Briefing

Information collection

We believe that clear communication and a complete understanding of the project context are critical to success. Therefore, this brief allows us to establish a solid foundation for collaboration and creation, resulting in design solutions that not only meet but also exceed your expectations.

We look forward to diving into your project and turning your ideas into reality. Thank you for choosing our agency to bring your vision to life!

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1 - Informações Gerais sobre a Empresa

Company name

Slogan (if any)

Sector of activity

Mission, Vision and Values (summarize in a few words)

Target audience: (age range, interests, behaviors, etc.)

2 - Objetivos da Identidade Visual

What is the main objective of the new visual identity? (e.g.: brand repositioning, logo creation, new public perception, etc.)

What problems do you want to solve with this visual identity?

3 - Referências e Inspirações

Brands you admire or that serve as inspiration:

What colors or elements would you like to see in the identity? (You can include visual references or links to brands you like)

What colors, fonts or styles would you not like to see?

4 - Pessoalidade da Marca

What words or feelings should the brand convey? (e.g. innovation, trust, sophistication, accessibility, etc.)

How would you like your brand to be perceived by the public? (e.g. modern, classic, fun, professional)

5 - Aplicações e Versatilidade

On which materials or platforms will the visual identity be applied? (e.g. website, social media, stationery, packaging, etc.)

Does the identity need to be adaptable to different sizes and media?

6 - Concorrência

Who are your company's main competitors?

What would you like to stand out from your competitors?

7 - Restrições e Considerações

Are there any specific restrictions on the design? (e.g. use of certain colors, fonts, symbols or images)

What aspects cannot be missing from the visual identity? (e.g.: cultural, geographical elements, etc.)