Visual Identity - Home Steel

Home Steel's Visual Identity: The Power of Elegance and Durability

In the search for excellence and uniqueness, our agency had the privilege of working with "Home Steel" to create a visual identity that reflected the quality, durability and elegance that define its products. From the beginning, this project has been an inspiring journey, where every detail was carefully planned and executed to convey the brand's unique essence.

Inspiration in Steel and Home:

"Home Steel" is much more than a furniture and home accessories company. It is a true expression of commitment to quality, resistance and beauty. Our design team found inspiration in the brand name itself, fusing the strength of steel with the warmth of home. This concept became the foundation of the visual identity.

The Home Steel Logo:

The heart of the visual identity is the "Home Steel" logo. It is a fusion of geometric shapes, where clean, modern lines intertwine to create the image of a home made of steel. The colors chosen are a mix of metallic tones, representing the durability of steel, along with the sophistication of warm and welcoming tones, indicative of the domestic environment. The logo conveys a feeling of balance between strength and elegance.

Typographic Choice:

Typography is an essential part of the visual identity of the "Home Steel" brand. We opted for a clean, modern font that is both bold and sophisticated. It reflects the quality and professionalism that the brand represents.

Color palette:

Colors play a significant role in creating brand atmosphere and personality. Our color palette includes shades of gray, silver and gold, creating a feeling of modernity and refinement. Additionally, we incorporated warm colors, such as brown, to bring the cozy feeling of a home.

Graphic material:

The visual identity of "Home Steel" also extends to graphic materials, such as business cards, letterheads and packaging. Each piece has been designed with meticulous attention to detail, maintaining consistency and professionalism throughout brand communication.

**In short, the "Home Steel" visual identity is an authentic reflection of the brand, capturing the essence of the company and communicating it effectively to its customers. Each element, from the logo to the color palette, was designed to convey quality, resistance and elegance. We are proud to have contributed to the development of this brand that represents the perfect fusion of steel and home, promoting the idea that with "Home Steel," you don't just buy furniture and accessories, but invest in a lasting lifestyle and sophisticated.